Et Al Australia
04
ET AL AUSTRALIA
2026
Working with the Et Al showroom in Collingwood, I partnered with Creative Director Anthony Capon to create a tri-weekly email newsletter campaign that turned new arrivals into consistent in-store traffic drivers.
Et Al is a long-standing Melbourne fashion label known for expressive, high-end garments and a loyal fashion-forward customer base across Melbourne and Sydney. As a predominantly brick-and-mortar brand, its challenge was ensuring new product arrivals translated into timely customer awareness and store visits.
Each email was structured to spotlight individual garments as they arrived from production, using clear product storytelling and editorial copy to drive interest and intent. The campaign established a consistent rhythm between store and inbox,
Client:
ET AL AUSTRALIA
Date:
2026
Role:
