Et Al
Et Al Showroom
2025
Digital Production
About Et Al Australia
Et Al Australia is a Melbourne-based fashion label established in 1993 by Chris Douty and her late husband Les. Renowned for its avant-garde designs and timeless silhouettes, the brand thrives on precision, artistry, and creating carefully curated collections that resonate with a loyal customer base.
collaborated with creative director Anthony Caplan, winner of xyz
Stack
Mailchimp
Shopify
ChatGPT
Lightspeed
Photoshop
Canva
Tasks
:
Resizing imagery for email campaigns and e-commerce platforms.
Creating and scheduling three weekly emails, Synchronizing newsletters with production timelines to reflect new collections and sample arrivals.
Utilizing AI-enhanced copywriting to accelerate content creation processes.
Assit in Digital Production.
Photoshop retouching and Photoreizing for ecommerce.
Develop newsletter schedule aligned with garment production and in-store arrival (project managment)
Curate tone of voice with copywriting strategies.
Keep creative tools collaborative* to ensure proofing*
strategy fo their core audience 40-65 highly engauged readers.
-clients
_window shoppers
-clients who own 3-5 garments
-unique high spenders
-insights (high rention rate)
-usp, local, size inclusive, unique local accessories/fragrance/ brick and mautor
Gif of retouching /
batch exporting
Approach
Retouching / saving time
small business needs to save time.
photo.crop.
AI COPYWRITING
POSITION CLOTHES AGAISNT EACH OTHER,
GOLD BROCADE vs PENELOPE BROCADE.
COPY STYLE